Echo's Blog

Ditch your New Year’s Resolutions for SMART Goals

“For last year’s words belong to last year’s language and next year’s words await another voice.” – T.S. Eliot

     Studies have shown that approximately 80% of New Year resolutions fail – we’ve all experienced this at some point or another. Who hasn’t created a resolution to give up sweets only to find yourself munching on leftover holiday goodies just a few weeks later? Albert Einstein declared, “The definition of insanity is doing the same thing over and over again but expecting different results.” So then why do we make resolutions year after year expecting different results especially when it comes to your business?

     This year, we encourage you to set SMART goals in place of resolutions. Instead of a broad resolution with very little actionable steps or direction that will fizzle out by the end of January. SMART goals will give you a strategic approach to get the results you’ve been wanting. So, what is a SMART goal?

  • Specific

  • Measurable

  • Achievable

  • Relevant

  • Time-Based

     For instance, if your resolution for 2021 is to grow your network then a smart goal could be to “Grow your network in VT by 10 quality new professional contacts this quarter by averaging at least 1 lunch or coffee in-person meet up per week and 2 larger networking events per month”.

     By making your goal specific and measurable as well as setting a timeline will clarify who is accountable for the desired outcome and how they are responsible for meeting that outcome. It’s easy to become idealistic when thinking about new year’s resolutions but ultimately you want your new year’s goals to align with your business dreams with actionable steps to reach them.

            One of our favorite tools for mapping out SMART goals is using a gap analysis. A gap analysis is essential is determining shortcomings in a quantifiable manner and label steps to take to reach the desired result. This could be applied to projects, website metrics, SEO, and more! Comparing current performance with the desired result provides you with a quantifiable list to determine your strategic SMART goals.

            Check out our FREE template to complete your own Gap Analysis & SMART Goals – Free Download

     Once you have your SMART goals for the year – your next step will be planning how you will achieve them. Mapping out the necessary projects and tasks to attain your goal. Our “go-to” method for this is using a project management informational system as a tool. At Echo, we are well versed in systems of all sizes and scaling the correct solution to meet your business's goals ad unique culture. Feel free to review our other material or reach out for assistance choosing and configuring a system to set your team up for success!